Mobile Political Ads
I’d imagine you’re going to start to see more political ads on your mobile devices this cycle……I talked a little with Politico about it in an article out today:
Geo-targeted mobile advertising, which made its debut among political campaigns during the 2010 midterms but is just now becoming more widespread, offers presidential campaigns an attention-getting new way to stalk voters wherever they may be found — the state fair, the ballgame or the caucus site. On the presidential level, this means targeting ads at primary- and caucus-goers in the days leading up to the election — or even as they’re heading to the polls on Election Day.
“I would be surprised if we didn’t get to the point this cycle where around caucuses, you could run ads to areas right around caucus locations,” said GOP new media strategist Vincent Harris. “This is absolutely here and now, and I think that it’s something that’s going to continue to get more and more [frequent].”
And while it’s still taking hold on the presidential level, mobile advertising is already being explored by several 2012 GOP hopefuls and a handful of state-level campaigns. Bachmann used mobile ads in her 2010 congressional election and this year around the Ames Straw Poll in August, and Mitt Romney’s campaign is also starting to use the medium. The Obama campaign launched its mobile-optimized new site earlier this month, another sign that mobile will be important at the presidential level.