The Obama Girls as Political Collateral
UPDATED at 7:04 2/21 with additional thoughts.
I was thinking just this past weekend about how the Obama girls (not the “Obama Girl,” but Malia and Sasha Obama) had managed to stay out of the public light for the past three years, and how pleased I was that the press had allowed them to keep their lives as private as reasonably possible.
Well, turns out that 2012 is an election year, and the Obamas make a nice looking family. Not willing to waste a good picture, it’s the Obama re-election campaign, not the press, today parading around Sasha and Malia in the election materials including web banner ads and the front page of the campaign’s website. Copy of banner ad here.
Keep in mind that this is not just a nice family photo buried under the “Bio” section of a website like most politicians do. No, this one is front and center of the online edition of The Washington Post and, on top of all that, the political message comes from the family. More specifically, the banner ad states, “Help the OBAMAS Stand Up for Working Americans ” as if to imply that you should join – for the sake of the kids.
I guess, for Barack and Michelle, the proper political photo op is more valuable than their little girls’ privacy. At a minimum, they sure see an opportunity to exploit them.