The Local Press At “Work”

By Loudoun Insider

The Loudoun Times Mirror, Leesburg Today, and Ashburn Patch all put up basically the same advertisement masquerading as news about the unbelievably exciting news of a movie theater coming in to anchor one of the vaunted Metro station developments.  Wow.  A movie theater mega-plex.  We sure don’t have enough of those around here.  I guess this is the type of high end commercial development we were all promised if Metro to Loudoun was approved.  All of the “news stories” come complete with direct links to the Starplex Cinemas and Loudoun Station websites.  I’ll spare you the links here, go to those venerable news outlets for the full commercial advertising treatment.


  • edmundburkenator says:

    I wonder if there is money to be made in local news anymore…

  • Leej says:

    All this theater is going to do is cannibalize the other theaters.

    Lets see two operating in Leesburg one in sterling another in Brambleton and anther announced for One Loudoun.

    Yep this sounds like a metro inspired business ha ha 😉

    Perhaps it will attract the gang people and criminals to take metro to the theater then after the movie they can rob and terrorize people so they can pay for their night out.

    When I hear a major company other then entertainment and residential then we can say possibly and I use that loosely metro is a economic engine. I heard the theater in Leesburg might close or is closing and the country side theaters have seen a big drop in business. So this theater might only replace theater goers not expand on them.

  • Leej says:

    I Will add, will this theater bring in new business or just steal business from the other theaters???????? hmmmmmm And some blogger on the TM site was hoping this would reduce ticket prices.

    If anything the prices will be higher with the additional tax that needs to be paid to throw into metros never ending hole.

    And my old neighborhood directly across the street from Loudooun Station is talking about gating it because the entitled people are too good to wait at waxpool and ashburn village drive stop signs. And these entailed people are not obeying the speed limits or stop signs in the my old hood. I guess we will see them slaughter another child in my old neighborhood with their law breaking mentality.

  • vacliff says:

    So now I’ll have 4 huge movieplexes within a few minutes of my house.
    Until I can see a movie for less than $10 freaking dollars, I won’t go to any of them.

  • BlackOut says:

    I saw the new Batman movie last Monday at Brambleton. It was about 75% full, which I thought was a good amount of folks for a Monday. They have a strong business happening there. The Cobb theater also seems to do a brisk business. I’ve stopped going to the Sterling theaters. Seems dirty and old and more of a teen hangout.

    From what I’ve seen there is a brisk movie business in this area. I am not sure I buy into the dismal outlook portrayed for another one.

    Now as for ticket prices…. definitely too much, but we still go.

  • Loudoun Insider says:

    A new PR-style piece just went up about One Loudoun, but there’s no direct link to the One Loudoun website. I made a comment wondering whether One Loudoun paid the same fee as Loudoun Station and maybe that explains the lack of the website link. We’ll see if they let that comment through the censors.

  • Loudoun Insider says:

    Maybe we need to find out which projects MC Dean is working on to help explain these discrepancies.

  • BOEbullies says:

    EB hits touches the raw nerve. The local news is starved for ad revenue and afraid of writing anything that might offend anyone. Reporters are young, inexperienced, and not likely to make a career from news reporting. Editors too. Very insular perspectives and no courage, all of them.
    Back to what Liberal Anthropologist said.
    There is no source of local news from the perspective of the common citizen, beginning with story choice, through the reporting, writing and editing phases.
    Online sources rely heavily on press releases and crime news because it comes to them electronically and they are not accountable for the content. Think about the ad dollars that will be generated by One Loudoun’s home sales. They all want that.
    There is absolutely zero investigation of the vast waste of government resources and money.
    Nothing posted at the Board of Equalization web site this year, no hearings, that they admit to, and nobody says a mumbling word, least of all the “press.”
    They are like Life cereal.
    They just want everybody to like them.

  • Loudoun Insider says:

    Great thoughts. It’s really too bad that you, me, and maybe another ten people in the county know this and care.

  • BWig says:

    Uh, the countryside theatre is horrible and there’s little point paying such prices for sitting in that spot.

    The theatre news is huge, shows that the development IS coming, much to the sadness of all the weird opt-out people and the floating barnyard animals.

    It sounds like a really great theatre.

  • Joe Budzinski says:

    Excellent summary, BOE. There really are no culprits in the demise of the independent news industry, unless you point to the mass of consumers who are accustomed to getting all online information for free and who reflexively ignore banner ads.

    The code HAS been cracked with solutions that apply in limited cases:

    – there a people willing to pay for a New York Times subscription (not that I know any) but probably nobody willing to pay for a Loudoun Times subscription or any of the other “papers”

    – there are some unique and/or massively trafficked sites I know of that make decent money off a very small number of banner ads, such as Drudge, but the revenue only has to support a tiny number of people

    – then there are some blogs like Powerline and Instapundit that do a number of things to make money and would also fall under the tiny number of people category

    The future of news, in my opinion, bodes very bad tidings for newspaper companies that are not good enough to charge for subscriptions to their content. It’s probably safe to say that covers all of the Loudoun papers.

    On the other hand there will be openings for lean operators to finagle some cash from various types of display and referral advertising, providing they are good at delivering desirable content. The dying newspapers are leaving a void that a few people in every local market will step in to fill.

  • BOEbullies says:

    Thanks Joe Bud. I read and admire your posts.
    I recall the concept of “free circulation weeklies” coming into vogue in the late 1980s and early ’90s after USA Today torpedoed the huge, lazy, sluggish dailies in the major cities. That little book, “Who Moved My Cheese,” was overlooked by the owners of the big “media” companies so the power of the internet blindsided them.
    News — as best as it can be separated from people with self-serving interests — is essential to the health of the democracy. We all know that.
    What hasn’t happened is for Jane and John Q. Citizen to realize that anyone publishing a newspaper is dependent on someone else for revenue. Citizens who depend on free circulation, free Internet, or free any other kind of content for information think investigative reporters leap from airplanes with jetpacks wherever their services are needed, and that they don’t need salaries or pensions because they don’t have families and they never retire. Reality check long overdue.
    In Loudoun, the HOAs need to get a grip on reality. They have the money to support nonprofits that could operate news sites that will report from the citizen perspective and not be afraid of bullies in local government offices. Take a bully out back and what you find is a coward that nobody pays any attention to.
    The bully life is unsustainable for very long because what goes around comes around. Bullies feed on vacuums like the one in local news.
    What needs to happen next, as LI keeps pointing out, is for consumers to realize they are being used.
    Without free circulation in consumer driveways in upscale neighborhoods, crappy publishers can’t convince grocery chains that anybody with discretionary income will ever see their print ads. There is no “news” in these products and they have lost any integrity they ever had.
    But on the other hand, they are businesses that are failing, so you can only blame them for so long before you have to focus on what happens next to replace their role in the democracy, and it has been huge.
    The concept of leaving government unto itself has a predictable outcome that is well documented in history.

  • BOEbullies says:

    To sum up.:
    News as a business has been a three-cornered stool: publisher, advertiser, and consumer. It needs to discount advertising and stand on its own two feet. There is always a quid pro quo when a third party pays the bills.

  • Ellie Lockwood says:

    I’m one who pays for a subscription to Loudoun Times, and WaPo, and Wash. Times. I subscribed to Loudoun Times to get current editorials and Letters I didn’t see on line. I’m not planning to renew.

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