This is the most schizophrenic campaign I’ve ever seen.
On the one hand, Lt. Gov. Bill Bolling offers himself as the moderate alternative to Attorney General Ken Cucchinelli in their race for governor, warning against “ideological firebrands” like Cuccinelli who can’t win the governorship
On the other hand, in a recent campaign mailer, he touts his conservative credentials, pointing to his 100% pro-life rating from the Family Foundation and his A+ rating from the NRA. In fact, he says, “Bill has used his tie breaking vote to defund Planned Parenthood, require additional state regulation of abortion clinics and exclude abortion coverage from federally mandated Health Insurance Exchange.”
His most recent email titled, “What Lessons Can We Learn From The 2012 Campaigns,” is a whopper, mixing those positions in the same message. Citing losses among Hispanic, women and Asian voters, Bolling argues, “We must do a better job reaching out to the changing face of Virginia, and to the more moderate and independent voters whose support we must have in these campaigns.” Then, literally in the next sentence, he says, “We must show these voters how our conservative values are right for Virginia and for America, and we must relate these principles to the issues these voters care most about.”
What is it? Moderate your views to appeal to other voters or beef up the proselytizing of extreme positions?
Obviously, he’s trying to have it both ways — and it’s just not going to work. Fact is, he’s as conservative as Cuccinelli, and he’ll have to prove that to get the nomination. Problem is, that position just won’t win the general election.