The RPV paid $80K for this??
It’s not a terrible ad, but Jim Gilmore’s first entry is far, far from a game-changer (let alone the pathetic $80K buy), and facing a 20- to 30-point deficit in the polls, that’s what he needs.
But more to the point, why is the RPV and not Jim Gilmore paying for this? First of all, why does Jim Gilmore not have any money to even put a meager $80K behind a statewide ad? Was he planning on doing any TV advertising? If things are this bad, the 3rd Quarter fundraising reports should be very telling.
But if you’re sitting in RPV headquarters and you have a candidate who’s trailing by more than twenty points in the polls, who every prognosticator says will likely lose, and who can’t even afford their own paid media, who makes that decision to sign a check for over half of your current account balance for their cause? What’s the return they’re expecting with this? To make Jim Gilmore and hisÂ handful ofÂ supporters happy?
IÂ suppose it’s possible that the RPV has significantly more than the $142,000 that they had two months ago, but given their brilliant fundraising pleas and propensity to hold money-losing fundraisers, I’m not that optimistic. And if they’re wasting their money on supporting losing candidates who can’t support themselves, I don’t know why anyone would give them money in the future.